Dynamic duo is a set of teams inside every company, either small or corporate or conglomerate. These teams decide if the company can be successful through lead generation strategies. These are the

• Marketing Team; and the
• Sales Team               

With resources and data, the marketing team and sales team work together for the growth of the company. You might think, if these two teams are in every company then “What’s the logic in hiring a Lead Generation Company?” That’s a great question. Most companies lack data and resources that give an upper hand to both teams to get leads and as well as to convert a lead into a sale. That’s where we come in with the data, resources, and working to generate  new leads for the companies that retain our service. Contact our LeadChimp experts anytime for converting leads and successful lead generation strategies.

Do check our blog post “Guide to building a solid strategy for lead generation” to know more about lead generation and strategies to follow

What kind of data does a company need for successful Lead Generation?

You should know that there are two kinds of data,

• Marketing Data

This Inward data is gathered by the marketing team from ad campaigns, organic views, social media presence etc. Using this specific data, you can target a more useful audience for a better conversion rate. In better words, targeted ROI

• Sales Data

This outward data is gathered by the sales team from previous customers to current customers. By gathering data about their requirements and purposes, the sales team focuses on converting new leads into sales.

How to convert viewers into potential leads ?

As we mentioned above, each team has their own way of gathering data and utilizing them for leads with increased success rate. Here we will describe, How each team gathers the data and utilizes them for successful lead generation.

There is a big difference between views and clicks, 

For Example : When you post a video in YouTube to promote your product, the views of the video may increase, yet still only few would have decided to like it or take an action. Similarly, in every marketing campaign you use, if your marketing or advertising campaign is targeted at the wrong audience, then you might get lots of views with only a few clicks or actions by your audience.

Targeting the Right Audience

You can target your audience through,

• Demographics including age, location, economic level, education, gender, and so on.
• Psychographics including things like lifestyle, attitudes, beliefs, and motivations for buying (or not buying).
• Product consumption, website visit statistics, and so on are examples of behavioral variables.

In case you’re wondering, Where to begin ?

Existing data on your current clients is the greatest place to start. Examine all of the places where you retain client information. Any information you have about your present consumers might assist you in narrowing your search to target the right audience. Existing clients often fall within 

• Which age group? 
• Where do they spend their time? 
• What kinds of media do they watch? And so on

While you may have already answered these questions, it’s worth reviewing to see if any new tendencies have emerged over time.

Customer interaction through Live Chat and Cold Calling 

When’s the last time you really talked with one of your clients? The Google Ventures team employs a sprint process, which demonstrates how a small group of 5 people can give insight on how customers engage with purchases and what made them decide to purchase in the first place. Customer interviews are inexpensive and simple to conduct, and so you can discover more in a one-hour chat than you could by analyzing the data in a spreadsheet.

Unseen Customer Perspective

Getting to know your clients on a personal level might provide you with new insights about your services or products. When you know your audience, you can see things from their perspective and imagine yourselves in their shoes. This allows you to consider how to improve your business or investment into campaigns further. This allows you to evaluate what improvements you might need to introduce to your business to better serve your consumers.

Be Unique

When you stop campaigning like everyone else in the same way and start targeting your audience in a unique way, you will undoubtedly achieve a high level of customer growth rate. When you’re unique, customers are more inclined to pick your business over a rival who isn’t specifically targeting them if they can engage with your business and its distinctive marketing or advertising campaign.

Check our blog “How Lead Generation can lay the foundation for your business growth” to help you understand, how lead generation can create a greater impact in your business

How can we be the dynamic duo for successive lead generation?

• Raising exposure and awareness is crucial if you want to influence the trend in your favor. LeadChimp can provide you with prospective conversion leads, allowing you to acquire visibility and reputation among relevant clients.
• LeadChimp lead generation marketing strategy, assists you in achieving a greater Return on Investment. You just pay for the leads you receive, which increases your chances of optimizing your ROI by minimizing your cost per lead.
• Although advertising is necessary for a business to thrive, it is vital for a company to select the most efficient marketing strategy that is both cost-effective and offers excellent results. As a superior alternative, LeadChimp lead generating tactics might fit straight into your limited budget.